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AI will speed up your development. And maybe break up the company: Prokop Simek (#193)

  • Obrázek autora: Martin Hurych
    Martin Hurych
  • před 4 dny
  • Minut čtení: 24

AI can speed up your development by 30 to 50%. Or completely disrupt your team, break your business model and take away your margin.


It just depends how you approach it. And if you know what you're doing.


That's why I invited a guest to Zážeh who has the most practical relationship to artificial intelligence possible. Just the facts, experience from dozens of companies, and hard numbers from the field. Prokop Simek from DX Heroes s.r.o. has been specializing in developer experience and increasing the productivity of IT teams for over 5 years. He speaks the language of developers, but also understands the business pressures on them today. Every day, he tackles one crucial topic with companies: how to implement AI in a way that really helps - and doesn't destroy the inner workings of the business.

 

Prokop and I  touched on issues that few people want to hear today:

 

🔸 How do you set a strategy for adopting AI to your business?

🔸 Where is the easiest and most effective place to start with AI orchards?

🔸 Where is it not appropriate to use AI in IT?

🔸 Where has artificial intelligence completely failed in IT?

🔸 What is the ROI of deploying AI in enterprise deployments?

 

Anyone who is in charge of a development team and is starting to get lost in the AI world, feels that AI is everywhere but their company is still looking from afar, or is wondering how to move from hourly rates to something more scalable should definitely listen to this interview.



"AI may be a buzzword, but it still needs to be seriously . Have a strategy, ambassadors and a plan teach AI to your people. Pick tools of  choice and learn them. And see AI as a friend to accelerate your work."

Prokop Simek | Co-founder a CEO @ DX Heroes, s.r.o.





AI will speed up your development. And maybe break up the company

(transcript)


Martin Hurych

You were here two and a bit years ago, so let's see what's happened in the developer experience. But before we get to that, how many tomatoes have you planted and how many varieties have you planted this year?


Prokop Simek

There are 4 varieties and I think there are 45 because my cups didn't come out.


Martin Hurych

Why tomatoes?


Prokop Simek

When I was a kid, we always grew tomatoes at home, and that's the way it's stayed with me to this day. What I love about it is that it's different from the technological world, where you can't rush nature. If you need to make an app, you sit down at the computer, it's just a matter of how long you sit there to finish it. But nature takes its own life, its own pace. That's what fascinates me about it.


Martin Hurych

Can you eat 45 tomato stalks?


Prokop Simek

I have two kids and they love tomatoes as much as I do, so yes.


Where have DX Heroes gone?


Martin Hurych

For those of you who don't know Prokop yet, I recommend you definitely check out the first episode to get the context. We probably don't need to talk much about DX Heroes these days, rather tell me in the time you've been gone where you've moved on with DX Heroes.


Prokop Simek

Overall, the technological world has made a lot of progress, especially today in artificial intelligence. I have some 13 years of experience in IT, 5 years as DX Heroes in developer productivity and IT productivity and artificial intelligence falls a lot into that. She can accelerate development, not just development , but the whole IT process from start to finish. Usually part of that team are analysts, there are testers, developers and other roles that it can help significantly.


What is developer experience?


Martin Hurych

When we were here for the first time, DX as a developer experience practically did not exist as a terminus technicus in the Czech Republic. Today I hear it from people other than you, so congratulations. So what can be understood as developer experience for a layman or someone looking at IT from the outside?


Prokop Simek

I call it user experience, that is, the user's experience of something, usually in IT of using an application. In terms developer experience, it's about the experience that the developer or the IT person has when they're developing, how good they are at their job, how happy they are with the tools that they have at their disposal, and also the software stuff in general in that team.


Martin Hurych

In what can we say that you are unique in the Czech Republic or even in the European pond?


Prokop Simek

We were the first in the Czech Republic and probably in Central Europe to focus purely on developer experience and how to help IT teams in terms of speed and productivity. I think that's our first place. Today within the AI market there are a lot of AI experts, some good, some bad, however the market today is huge and there are people who are dedicated to AI in IT, however again as DX Heroes we are one of the first as a company to be dedicated to that. I see that as a big advantage because an individual cannot grasp what all is going on in AI today, whereas if there are multiple people you can, each person in that company can specialise in a certain area.


Will developer experience be in the age of AI?


Martin Hurych

Will the developer experience even be needed if programmers are not here and the AI writes everything itself? Does AI need any developer experience?


Prokop Simek

Great question, AI is learning, it's learning from code today that's like open source on GitHub and stuff like that. The problem is what happens when there is only AI generated content on the internet. The same thing applies to code, if AI is going to generate code, what will it continue to learn from? I don't quite have an answer to this, but that time is time away, I can't say how long, but I'm not worried about the developer experience not being needed anytime soon.


Martin Hurych

So is it really the case that AI will be writing the vast majority of the code? Or is it like in my business, where they say that people of my character will not be replaced by AI, but people who can use AI will replace those who don't use AI? Is that something they say in the IT world as well?


Prokop Simek

Yes, that's what they say. The bar has moved higher because AI can generate that basic junior code, but what will the junior AIs learn from then? So that junior bar will go up and experienced developers will still be needed because writing code is not everything in AI. You need to figure out how to structure the application, write it, design it. If AI is going to create the same visuals, the same app designs, then what's really going to change? We need some creative people to create nice and new designs.


Where is it not appropriate to use AI in IT?


Martin Hurych

I see two groups of people in the market, paradoxically probably both of similar size. One group are the enthusiasts and they say AI is god. The other are saying AI doesn't work, AI is somehow for us at the moment unusable. So what is the point where, for example, in coding or in writing applications at the moment, AI is still overrated, where AI is not yet effective to use?


Prokop Simek

If it were a large company, you need to know a lot of context of the whole system, the whole bank, the insurance company, the manufacturing company. Artificial intelligence still has a limited amount of context. So that's where it can cause problems and you need to supply that context to it in some way. I'm talking now especially about the technical context, because you have hundreds, thousands of systems, applications, they have to communicate with each other and the AI has to know about the service that I'm connecting to, for example. Here, I think it's not there yet, however, in terms of the startups, you've got products that will generate an app for you in a matter of minutes with just a prompter. These are basic apps that you build very quickly and they're all more or less the same.


Martin Hurych

I even heard on a podcast somewhere that it's faster than searching store for an app that fits your needs to have an AI write it for you. Is that possible?


Prokop Simek

I guess it depends what the app is going to do, because every app gives the user an experience, solves a problem, and that problem can be simple or complex. A lot of AI is used to generate these fitness apps where you take a picture of a food and it tells you how many calories it has. That's not that complicated to create and the AI will write that, but then there are more complex cases where I can't imagine an AI doing that completely.


Why do opponents claim that AI doesn't work?


Martin Hurych

Let's go back to the other group of people, the unbelieving Thomas. When they say that doesn't work, where do you think the dog is buried, what are they overlooking, or where are they potentially making a fatal mistake?


Prokop Simek

There  really two camps here, there are the ambassadors who love AI, there are the detractors more or less AI. I've interviewed dozens of companies over the last few months, typically IT companies, small, medium, larger, and that's where the management often runs into this problem. As they try to get AI into their team, typically the naysayers are the kind of people who were into AI a year, year and a half ago. I tried it, found it didn't do much for them, so they gave up on it. Such people need to be convinced and shown what artificial intelligence can do these days, because the world is moving so fast that a year ago and a week ago is a long time ago in artificial intelligence.


How do you set a strategy for adopting AI into your business?


Martin Hurych

Something in there tells me that in order to successfully deploy such a technology that can overhaul my team, very likely my processes, maybe even my business model, I should think hard. Ignition is about strategies and I suspect a strategy in there somewhere. So which way should I go in that thought march so that at the end I have a clear idea of how I should, for example, turn the company around? How do I make it so that what AI offers me today in terms of the efficiency of my teams and so on, I start to use it in a serious way, so that it's not opportunistically leaving it up to those programmers whether they start to use something or not?


Prokop Simek

That's a pretty broad topic, but small and medium business owners, your audience, and also managers in larger companies, need to have a strategy for getting AI into that company. It starts with that person having to find some evangelists, some ambassadors within the company, teams that are going to start using AI. They will start to show others that it really has value, how it helps, where it's still imperfect, and gradually it spreads to the whole company. It's good to show how AI will help, where and what tools to use for that development or testing.


When I talked to companies, a lot of people asked me about the fact that they will have faster development, that means they will have less profit, typically IT agencies will lose money. If it's fix time, fix price projects, they're figuring out how to measure productivity so that they know that AI is helping them to keep those fix time, fix price projects on track, deliver and get some cash out of it. Because that's the problem with fix time, fix price projects by . If we're talking time and material, pay per hour, for example, then the company can really lose profit there, but AI typically has twice the delivery speed and up to 40% speed in terms of delivery, development, productivity.

If we take the 40%, , I'll make 30% less profit on those hours. But what does that mean for me? I can do other projects with that 30%, I can have happier customers because I'll be meeting deadlines, which is another problem in IT. This is something that these companies rarely realize and figure out what they're going to do about it, and they don't have a strategy for that.


Martin Hurych

This reminds me of the days when I worked in the heating and plumbing business and rather than take on new contracts that the company could make money on, they would rather keep their people semi-lazy and semi-un-utilized on a given job just to keep them warm over the winter. I'm a little worried that these companies aren't prepared for

they can generate far more orders for the company even in the current economic conditions. How do you see it?


Prokop Simek

It has other implications. You speed up IT, what about business? The business has to carry that many more orders, and how do you speed up the business? Then here we're getting into automation or artificial intelligence within the business, so it has a waterfall effect.


How to explore new possibilities?


Martin Hurych

I should think about it. You said enthusiasts and ambassadors. The best companies that can adapt AI, they have some team that's exploratory and gets paid for it and then says to the company what's already ready to deploy? Or is it really an ambassador who comes at night, puts the kids to sleep, and then goes off to research what new tools are on the market?


Prokop Simek

There are companies here in the Czech Republic that have teams actively engaged in AI, researching titles, tools they can use. But there are also companies that don't have the resources to do that, or that are always directing their AI people to deliver new functionality and so on. In this case, there are consultants in the market within AI, business, IT, marketing, and these people know what's moving in that market, what's good to use. So sometimes external help can help, sometimes it's significantly quicker than building that experience internally, but still that internal experience is important because then that expertise can grow in companies.


Where is the easiest and most effective place to start with AI orchards?


Martin Hurych

Listening to you, AI is an integral part of today's developer experience. So when you take those individual departments or subcultures within app development, what you need to cover from some analysis to some testing, where is the easiest place to start with AI at this point?


Prokop Simek

I would say that there are probably two levels to it. One is just, for example, writing code and creating applications in general, whether it's some refactoring, redesigning an application, rebuilding. The other plane is on that more managerial level. That's using ChatGPT and various chatbots and tools like that to even pre-write the assignments, the user stories, or generate the definition of completion, the acceptance criteria for those assignments so that they're well described to those developers. Because if a developer doesn't have a well-described assignment, they don't know what to do, and typically they're going to hold up the whole development process.


Martin Hurych

Where is it most effective, where would deploy it?


Prokop Simek

The most efficient for me is when you need to prototype applications very quickly and you don't need it to be pixel perfect. That means maybe product, product development, UX, UI or business and showing the customer the value of what their app could look like. Because at that point, you don't need so many of those roles in there yet and you can show the customer very quickly some value they can visualize that's already tangible.


Martin Hurych

Can we think of any proven tools for these three cases?


Prokop Simek

In terms of developing and writing code, my favorite is the Cursor Editor, which allows for a lot of cool features. Then there's GitHub Copilot or even Cline and Windsurf Editor. This is all within the context of development, writing code or generally text editors in which to create applications. If we're talking about prototyping, there's Lovable, Bolt.new and others, so I can create a visual prototype there. If we're talking about, for example, acceptance criteria, text creation and generation, we have the classic ChatGPT, Anthropic Claude or Gemini. I prefer Claude or Gemini to OpenAI lately, because when I write the Czech assignment, I find that they respond much better to the Czech. But those tools are catching up, outdoing each other, recently OpenAI caught up with Anthropic with some Codex, when Anthropic has Claude Codex and sometimes it's such desperate cries. I'll boil it down to the fact that they're always outpacing the tools and it's good to pick one and start using that one and learn what it can do, then gradually maybe follow the trends and what's new.


Martin Hurych

That's what I was going to say, that I can  that if you have to set up a business and the work of a few dozen people to do it, the prep work and the information that you put into it is going to be far more important than the model. I 't imagine enough building the foundation of my business on something different every 14 days. So the recommendation is to test it, pick it, then blindly hold it for a period of time and say maybe some , so when am I going to reopen this and examine where we've moved, or how do we deal with this in some strategic way?


Prokop Simek

If we talk about the strategic level, the first thing we should do is to open up the topic of artificial intelligence in the company and find partners who will do it within some security limits. Because there are obviously security risks with AI. Then, if we talk about the next steps, teaching employees how to work with AI and what it means. That means that I shouldn't put emails or some sensitive data into ChatGPT, but I have to have a model for that, what I can, what I can't, and train on that level as well. You also need to know that the AI generates texts based on some probability of words as they follow each other, so don't trust it and verify those outputs. Not that I generate something and blindly send it to a customer for example, because that can cause grief as well. It's good to choose the tools that we want in the company. Nowadays Microsoft Azure as an infrastructure is related to GitHub, Microsoft owns GitHub, they have Copilot, so typically for companies at the moment it's better to choose GitHub Copilot, Microsoft Copilot, etc. from the ecosystem. Then it's silly to go to Anthropic or OpenAI, so pick the toolset I'm going to use and start with that. Nowadays, even companies offer those AI tools as annual subscriptions, for example. I think that's totally stupid because you buy a yearly subscription, but in a month or two you find out that you're not good at something, you want to use something else, but you've already paid for a yearly subscription. I think that's a trap.


How often do I check for shifts within competing applications?


Martin Hurych

I understand that this may be old information in 14 days, but how do I, for example, frequently check for shifts in my AI stack during this time, and under what conditions do I tell myself I'm going from app to app?


Prokop Simek

I would even say the sooner the better in this case. I'll give you an example, if you have a regulated environment, secured by a large corporation, if it takes a year to upgrade the version of a tool, that's a lot of change that you're missing out on. So if that company learns to follow those trends and bring those innovations faster, the better for me. In terms of the evolution of those tools as a whole, I would say monthly, quarterly is totally fine, but again, it depends on the size of that company. For example, I review tools every day and I enjoy  through them, what they can do, what they can't do, talking to people who have tried new things, what they're excited about. For example, a colleague like this took a PDF, some manual, put it into AI and said, act like this PDF, and he was practically writing with the PDF.


How to motivate the older generation of programmers?


Martin Hurych

I  that for small startups and progressive companies full of young guys this is not really a problem. But occasionally I stumble upon a company where the programmer is my age because he maintains something like Cobol or Fortran. I imagine it's a very stressful thing for these people when a new tool lands under their hands every month.


Prokop Simek

The overall market is set up today that if my work gets faster, I'm more efficient than my colleague, or someone is faster than me, then those people are afraid for their jobs, that's the reality. They're worried about losing it because they're not using AI. Thank goodness there's a lot of people helping these people learn with AI tools. What I've seen as a practice lately, the way to get AI into this older generation of people is to put somebody young in there. Once you put somebody young in there who knows how to work with AI, it starts to show again how to work with it, why it works that way, and maybe it gets in with the older ones, and that's actually a beautiful way. Plus, the young ones again don't have the experience that they can get just from those experienced colleagues.


Martin Hurych

So, since we took a trip to the IT museum, can AI also do Cobol and Fortran?


Prokop Simek

I believe it does, but I honestly haven't tried it because I'm of a generation that hasn't properly encountered Cobol and Fortran, so I guess I've never seen it.


Is it possible to require AI at work as mandatory?


Martin Hurych

So we've got ambassadors, we've got some AI stack picked out, but now we're going to go to the team with it and there can be some friction or reluctance for a bunch of different reasons. What to do about it? If you were the owner of a mid-sized or maybe even larger company today that writes, say, custom apps for someone else, would you mandate mandatory use of AI?


Prokop Simek

If you don't have the leadership and the training, you can't just mandate it because you're going to put the brakes on the whole process, the whole IT thing. So I would go down the route of showing it, doing training, doing workshops for those people so that they can see what it can do and how to work with it and to spark that interest in them so that they see the value. If I can get the job done in half the time, and maybe the company will give me a raise because everybody will do it and the company will make more money, I want that to make my life better. That's also a reference to the AI learning thing, that you can't do that in the short term, to have somebody come in and teach you how to use a tool, go away and you haven't seen them for six months.


Martin Hurych

What you hear from the world is that companies are increasingly saying, we're not bringing on any people and we'll only bring on a new person when we see that they can't even keep up with . There are companies that are objectively laying off some positions. When I was preparing for you and I read your preparation, I found that the level of management today is considered useless if they can't use AI. There are more and more cases like this. I understand the need to teach these people, however, is it already the case that if your people don't use AI that you as a business owner will start to fall behind in the market?


Prokop Simek

If we're looking 14 days ahead, if you're not using , you're not going to be as valued an employee for that company, but it's possible that other technologies, other directions will come. Artificial intelligence today is also compared to the time when the internet was created. Do you know how to use the Internet and what do people who don't know how to use the Internet do?


Martin Hurych

That's a good question. It would probably be arrogant to say that I know how to use the internet, I can do everything I need to do, but I can't do what  boys can do because I grew up in a different era. I don't really know what I don't know, so I can't tell you if I'm good with the internet.


Prokop Simek

That's the biggest problem, that you don't know what you don't know. If I knew what I didn't know, I would be happy because I would know what I can learn.


Where has artificial intelligence completely failed in IT?


Martin Hurych

Is there any area in IT where AI has failed completely so far? Where would you rather not let it go at all?


Prokop Simek

From what I listen to podcasts and read articles, I personally would be very concerned about giving AI access to my machines, to my infrastructure, to do with it as it sees fit or to control what applications and systems are running there. That's not to say that it's gaining its own consciousness, however, the fact that AI can call some tools, APIs, run services, run scripts,  would be worried if I imagined it running that on a server somewhere.


Martin Hurych

Does that mean you'll compromise the production server with activities that are unpredictable?


Prokop Simek

Maybe some auto-scaling or I need to run a test environment for tester Franta and  like that. I can't trust the AI or its outputs and I can't trust what the AI will do for me within the infrastructure, what it will let me in, what it won't let me in, if it's right. I still need to know very precisely what's going on there.


What is the ROI of deploying AI in enterprise deployments?


Martin Hurych

We're still talking about it being a good idea to use AI. More and more people are saying it's a terrible buzzword. Artificial intelligence has been with us since sometime in the 1960s, and that the reason we started using it massively is just because somebody made that command line and adapted it a little bit to normal humans. I wouldn't want to use stuff just because it's , everybody else is doing it and it's buzzword. I would want to look at some kind of return as a business owner.

Now let's look at what it can realistically give me if I take my team from the current mediocre state that you see around you to a truly powerful machine that uses AI where it's effective and possible today.


Prokop Simek

AI is a buzzword, just as blockchain and crypto were, and you hear less about it today than you used to, but the fact is that AI is helping in a variety of ways. You said it right, it's gotten a lot closer to everyday users like you, like me, and we're able to open it, text with it, call with it, or talk to it. If we're talking about IT, 30% more speed within IT is not an insignificant number. If you take one agile team, where there are some 6-8 IT people, different roles, just on that one team it can save you that 30%, converted into money about 2 million, 2.5 million Czech crowns. Now, you have 10 teams, you have 20 teams, you have 100 teams, you have 200 teams. People often challenge

these numbers, because when GitHub Copilot started, it was 55% faster at writing code on websites. That's where it's important to say that just the code writing, the fact that it's being created correctly or the fact that when you're typing on the keyboard, I'm going to translate that as 55% faster speed in typing on the keyboard. If we're talking about surveys, whether it's McKinsey, Gartner, and a bunch of others, they're saying up to 40%. It depends case by case, in some cases it's more complex, where there's unique logic to that application, so I think it can help less than that 40%. I say 20-30% because that's kind of the midpoint of that 0-40, where even from my experience we can really get it.


Martin Hurych

So if I'm not going to consider laying off 2 of the 6, what am I going to do with the time saved unless there is a glut of demand in the market like there was at Covid?


Prokop Simek

If I save time, I can educate people faster, I can have more projects or typically product companies or even agencies can create their own products. There's a lot of other opportunities that I have on the . Technology, apps, app development, mobile, web, there's still a need, there's still going to be a need in the near future, so I can get more done because of that.


Martin Hurych

Can companies that can use AI ask for a higher hourly rate? Because we started out very defensive, I'm afraid I'm going to lose the business. In normal life up until now, it's been that if I learn something new, I can ask for more. Does that apply here and now?


Prokop Simek

I think you used a hamster wheel in a recent episode of Ignition, so I'm going to compare it to the hamster wheel here. If companies are raising prices because they're using AI, they're faster, they get more work done in an hour, then before long other companies will do it, and maybe they won't raise the money, and there will be pressure on the competition, competition. Typically, those agencies are the ones that are typically going by the hour, and a lot of times this is how they approach it. In my experience, companies tend to want customers that they've had for a long time, they need to straighten out their prices because of inflation and things like that, so they're taking that artificial intelligence as leverage to be able to raise prices on that customer after 3, 5 years at all. They can measure it with metrics, show that they're faster now, how much faster, and justify it.

If all IT companies did this, the competition would never stop.


Martin Hurych

Isn't this a great moment to change the business model and move into the hated, though outside IT quite normal, world of fix time, fix price?


Prokop Simek

I have one more presentation tonight at some meetup, and there I'm expecting exactly the question of what would you do if... It's related to your question about how to change the business model.

It looks like agencies are going to have a tough time right now and what that's going to do to them, I don't know, however the fact that it's exactly going to those hours or that even AI can write some applications, prototype some applications, agencies are going to be sad. They're going to have to change the business somehow. Typically it's said that even those agencies are already moving to SaaS, but it's said that SaaS will also be dead soon, I don't know so much about that there, but it's definitely changing business models. But some people don't realize yet that they should change the business model.


Martin Hurych

So we said  faster code writing, is there some other metric that shows what that can do to my company?


Prokop Simek

There's 40-50%, double the speed in delivering that application, whether internal or external, you get the application in half the time.


Martin Hurych

Does that mean that if someone tells me that I will see my app in a year, I can safely tell them that I still want it after the summer holidays?


Prokop Simek

I'd say you can ask whether they use AI, if not, let me know. Colleagues have now bid for app development and they mentioned directly that they use AI, how they use AI and for me that just raises the opportunity and the chance that the company will win that contract because by saying that they will deliver it faster.


Martin Hurych

What's next?


Prokop Simek

Then there's the interesting number 1. 1% of companies will say they are matriculated, advanced in AI. That means that 99% of companies said in that survey that they don't feel like they've adopted AI enough yet to be comfortable with it and scale it up in the company. So that market is really big.


Martin Hurych

So for you, it means a lot of potential in making those development more efficient. What else does the world authority say?


Prokop Simek

It's going to rock the agency world and the SaaS world, the web applications you can buy on subscription.


When will I write an app by myself as an amateur and without an IT guy?


Martin Hurych

When will I be able to code an app just by chatting with chat?


Prokop Simek

I would say it already exists and I wish it did too because I'm tired of typing on a keyboard, I type everything on a keyboard. So I would love to talk and do it real time, however I don't have the practical experience to say any particular tool. I believe they already exist and others would have a tool for that, so I look forward to maybe in the comments.


Summary


Martin Hurych

To end on a positive note today, if the most important thoughts from our conversation were to remain, the 3, 5 sentences we're going to chisel in  for Prokop before the AI smashes it, what would they be?


Prokop Simek

I would say at the beginning that AI is a buzzword, but we need to pay attention to AI and perceive it. I would also say that you need to have a strategy to get started and to find those ambassadors in general, to teach the basics of AI to employees and management and everybody, in order to even be able to implement tools that will help, make you faster, make you happier. Because you're not going to have to do the things that I'm not having fun. You need to see AI as a technological innovation that will help you significantly. I know we talk about it personally quite a lot, but people who maybe haven't come into contact with AI yet should start using it as part of their work because it will make them faster, even if the company doesn't support it. Of course, then companies need to support AI within the company, they need to have the resources for it, they need to have guidelines for it and all the safety mechanisms.


Martin Hurych

I'm paying the mid-range $20 plan from OpenAI, and there's hardly a month that goes by where I personally don't save my own money on some claims or legal hassles. So if you don't already have ChatGPT, run out and pay $20, which is about the price of 3 soy lattes at Starbucks today.


Prokop Simek

That's right. It can help a lot in all sorts of ways. For example, I know you're doing your prep through Deep Research, so last night I told AI to act like you, to tell me something you're going to ask me, but you didn't.


Martin Hurych

That's a good icebreaker at the end, it might be a standard part of future Ignitions. What did ChatGPT say I should have asked you and didn't?


Prokop Simek

In particular, it was on the experience within that market, the business within that developer productivity, how those companies are responding to that and how that fits in today, which you actually asked how AI fits into the developer experience or productivity in IT.


Martin Hurych

I'm glad I outsmarted ChatGPT. Prokop, thank you so much for visiting me again, I hope to see you here in maybe another 2-2.5 years to discuss the next shift in the developer experience. To you personally, I wish you the best of luck both business-wise and pioneering and ambassadorial education for our community here. Because if we don't want to build another assembly plant within IT, we're going to need it badly.


Prokop Simek

That's why I do it, I enjoy passing on knowledge and showing people, inspiring them, especially in IT, because I have experience in that. Maybe that's why I decided to set up DX Heroes as a spin-off of Applifting, so that I could improve what always bugged me in companies and bring and show value.


Martin Hurych

Good and enjoy it, thanks a lot.


Prokop Simek

Thanks.


Martin Hurych

Today, we've discussed AI in a more straightforward and in-depth way than perhaps we've done here in the last few episodes. If you're interested, we've done our job with Prokop well. At such a moment, please like, share, or comment wherever you're watching or listening to us. It's the only way we're going to get through the algorithms to those who 100% need this episode, which is

to the IT guys and the IT company owners. I'll repeat my invitation to join my newsletter, which I call My Notebook, check out www.martinhurych.com/newsletter and try signing up. One thing I forgot in the enthusiastic conversation with Prokop, I'll knock a bonus out of him, so the most important ideas we've mentioned here today are already around  somewhere for . Fingers crossed for you and I wish you success not only in the application of AI in your business, thanks.


(automatically transcribed by Beey.io, translated by DeepL.com, edited and shortened)


 
 
Martin hurych BOS konzultant

O autorovi: Martin Hurych

Společně s majiteli firem a jejich týmy restartuji tradici technických oborů v Česku. Mám za sebou 25 let zkušeností v komplexním B2B prodeji, řídil jsem nebo koučoval přes 1 000 projektů ve 23 zemích světa a pomohl desítkám firem akcelerovat růst a obchodní výsledky. V podcastu Zážeh zpovídám podnikatele i experty. Bez obalu a přímo k věci. Zatímco ostatní bojují o kus trhu, ukazuju firmám, jak si vytvořit vlastní – díky Blue Ocean Strategy, kterou učím jako první certifikovaný kouč ve střední Evropě. Chcete, aby i vaše firma vyčnívala?
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