Do you make these mistakes when working with VIP clients?

We hear all around about the importance of acquiring new customers. But what about those who already buy from you? The ones who have been with you for years and make up the biggest part of your turnover?

Further in the article:

Four invisible mistakes

Prioritise new acquisitions

You don't have a clear plan

You're not being proactive

You're not adding extra value

What works for companies

Four invisible mistakes

VIP customers are not a given. And if you don't look after them properly, sooner or later their loyalty will start to wane. You may not even realize it, but the way you work with your key customers can make the difference between them staying with you for another year - or switching to a competitor.

And you know what the most insidious part of this is? That the biggest mistakes in a relationship are usually not seen as mistakes. Until it's too late.

So how do you ensure that they not only stay with you, but that their cooperation continues to deepen? Take a look at the following points. Do you recognise yourself in any of them?

1. You focus more on new acquisitions than on existing clients

Bringing in new customers is , but did you know that it costs up to 5 times more to acquire a new client than to retain an existing one? Companies often invest huge amounts in marketing and sales to bring in new leads, but forget about those already buy regularly. And yet, it only takes relatively little - a well-constructed nurturing and strategy can guarantee that VIP customers will stay with you for years to come.

2. You don't have a clear plan on how to work with VIP customers

Having VIP clients is great, but what is your long-term plan for them? Do you know in what direction you want to develop their cooperation? I often come across companies that work with their key customers rather haphazardly - when they need something, they in touch. But if you want to build a strong partnership, you need to approach it strategically and have a clear KAM plan.

3. You're not being proactive. You wait for the VIP client to get in touch

You may know - your important customer hasn't heard from you for a while, so you assume everything is . But silence doesn't mean satisfaction. Often it's the other way around - a VIP client may look elsewhere because they don't see any extra care. A proactive approach is the key to a long-term relationship - regular meetings, individual offers or just plain interest in their business can make a huge difference.

4. You don't address how to add value to VIP customers normal delivery

VIP clients don't just expect on-time deliveries or good prices. They want something more. It could be exclusive information, faster support, special terms and conditions, or even the feeling that they are really important to you. If they don't find this added value with you, someone else can offer it to them. And you don't want that.

What works for companies that VIP customers?

Have a clearly defined WHERE strategy. VIP clients are not just "good customers" strategic partners. These companies have a precise division of who deserves extra care - and who doesn't.

They don't wait until a VIP customer needs something. They're one step ahead. They regularly come up with suggestions on how the collaboration can grow.

They work with specific data. They track how VIP clients shop, what changes in their needs, and what KPIs really make sense.

They build strong bonds. Not just with the buyer, but with other decision makers in the customer's company. The more people who have a good relationship with you, the harder it is for the client to switch to a competitor.azníkově firmě. Čím víc lidí s vámi má dobrý vztah, tím těžší je pro klienta přejít ke konkurenci.

How about VIP clients? Download a free recording

If you recognize yourself in any of the points, you are not alone. Many businesses realise too late that VIP customers are not a given and that their departure can mean a serious hit to turnover.

Stop for a moment and think. Do you really have a clear plan for how you work with your VIP customers? Or do you rather let the relationship flow and hope it lasts?

If you want to clarify how to work with VIP customers strategically, effectively and without unnecessary mistakes, watch the recording of my webinar. In it, I show specific steps that have helped many companies retain their most important clients - and even make them partners for years to come.