How to move a company that doesn't want change
- Martin Hurych
- 28. 4.
- Minut čtení: 3
Everybody feels that the company's in the dumps. But nobody's doing anything about it. Who hasn't experienced a similar situation? How do you get the team and the company moving at a time like this - without turning everything upside down or spending a year's budget - and still get the maximum result?
The B2B segment is constantly moving forward, competition is adding, customers want more. And your company? It has to keep up. Ideally one step ahead. But in many companies that have been operating for years according to the established order, any change is a problem.
Further in the article:
You don't need more money. You need to find leverage
Budget? Practically zero. Management support? Lukewarm. And yet you feel that this is the way I can't go on. Most people at this stage are waiting. When it's a better time. When there's more money. For someone to speak up. But change doesn't start with ideal conditions. You'll never have those. It starts with a decision. And then one precise move that starts the avalanche.
You don't have to turn your entire company upside down to make a change that will move your business forward - both in business and in the eyes of your customers. You don't have to do a three-month workshop for everyone. You don't have to change the culture. You just need to find the tipping point.
This is exactly how one of the principles of the blue strategy ocean called tipping point leadership, or change through a key tipping point, approaches change in companies.
What is tipping point leadership
At the heart of this method is a simple but radical idea: Focus on the extremes that have a
disproportionate impact on company performance. The goal is not to try to completely rebuild the entire company. The goal is to focus on just a few places where change makes the most sense. You'll incur minimal costs, but the impact will be huge.
According to the Blue Ocean strategy, you should look in three areas - people, processes and habits.
People who influence others - Informal leaders who set the tone and mood of the team. Instead of training the entire company, invest time and energy in these people.
Processes that consume energy and yield nothing - Don't tackle twenty unnecessary steps, but find the one where the most energy is wasted. And intervene there.
Habits and routines that prevent moving but no one challenges - Replace them with new, more effective rituals.
Four obstacles to overcome
Change in the company is not a technical problem. It's a mental problem. And it's an emotional one. People only change when they understand why, see how and feel they have someone to work with. Here are four classic obstacles that stand in the way. And how to get around them.
1. People see no reason to change
"It's working somehow." Yes, it does. But at what cost?This is where the facts help. Hard data. The voice of the customer. Comparisons with competitors. It only takes one well-prepared look in the mirror - and things in the company start to move.
2. There is no budget
The eternal evergreen. But the change we are talking about does not need more money. It needs a better allocation of what you already have. Cut the waste. Focus on the extremes I wrote about above. Efficiency instead of investment.
3. There is no motivation
Yes, the whole company will never be thrown into change. But there's always someone. Find him. Support them. And watch others join.
4. Resistance arises
There will always be someone who is happy with the status quo. It gives them power, security and control. You have to reckon with that. Identify him early. Either bring him into the game bypass him gracefully.
Start where it makes the most sense
Change doesn't have to be big or expensive to have a huge impact. You just need to know exactly where to start - and not be afraid to take the first step. I hope you now have an idea of what could the tipping point in your business.
Don't wait. Get started now. And if you need help, get in touch.
