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049 | LUBOŠ MALÝ | WHY TAKE VIRTUAL REALITY SERIOUSLY


"If you don't know if VR is for you, take your time, try out what VR can bring directly to you and stay informed. Discover the explorer in you. Try out a few virtual worlds, explore the possibilities, and only then decide how to handle VR within your company."

It is difficult to briefly introduce Luboš Malý. He says himself that he turns systems into ecosystems, organisations into organisms, employees into entrepreneurs and hierarchies into communities.


He is one of the co-founders of RedButton EDU, a platform where educational content is shared with the community. He is part of the team at DNAI, a know-how and show-how agency on artificial intelligence.


And last but not least, it lets people experience virtual reality in the XR Leaders project. It opens the door to virtual reality for entrepreneurs and gives them a taste of everything VR has to offer. It shows how you can come together from anywhere in the world in one virtual space.


Changes are happening faster and faster, so it's a good idea to prepare for them. The time is not far off when we will replace our mobile phones with goggles that we can use to enter VR. And it might be in a few years.


And I must not forget that Luboš is a promoter of sustainability.


You all know I'm a fan of technology, so I particularly enjoyed this episode in VR goggles. In addition to the near future, Lubos and I discussed...


🔸 Why should a small or medium-sized business take virtual reality seriously?

🔸 What are the typical applications of VR today?

🔸 What about the ROI of VR solutions?

🔸 What will the office look like in 5 years?

🔸 Are VR glasses the new mobile?


 


TRANSCRIPT OF THE INTERVIEW


Martin Hurych

Hello. I'm Martin Hurych and this is Zahžeh. Today's Ignition will be about virtual reality, web 3.0, metaverse and all this very topical stuff. That's why I've invited Lubos Maly, who is involved in these things. Hi, Lubos.


Luboš Malý

Hi, Martin, good morning to all listeners.


What does Luboš do?


Martin Hurych

Lubos is small in name but big in activities, so I will let him introduce himself, because the list of his companies and activities is incredible and I would not like to make a mistake. Lubos, what do you do?


Luboš Malý

I'm in a post-corporate chapter of my life right now. I worked at Lego for 10 years, where I ended up leading global technology innovation with the team, and before that I was in charge of all transformation projects and process optimization. Now I'm focusing on three areas. One is education, where my team and I are creating a completely modern complete competency building platform called Red Button EDU. The other is technology, where I'm part of the DNAi team, which we call a know-how and show-how agency for artificial intelligence. Now we've met in virtual reality and with a couple of partners we have a project called XR Leaders where we send out virtual sets all over Europe and let people experience it. I could go on like this, but I think these are the main things. The last leg I don't want to forget is sustainability. Together with a few friends we put together the Earthnest project and with INCIEN we are starting CIRKUS, which is a circular and sustainability road show.


Why should a small or medium-sized business take virtual reality seriously?


Martin Hurych

We'll get to all that as we go along. We're both fans of virtual reality. I'm sure you're further along than I am. I've tried a few virtual networking events. My experience is that so far, business-wise, we're very much at the beginning, it's still more of a fun thing. How do you see it? Why, as a small and medium-sized company, should I even turn off today's Ignition and keep listening?


Luboš Malý

I'm going on the basis that it's good to try things out live. If I want to be resistant to all kinds of changes that are happening faster and faster nowadays, it's good to be familiar with some concepts. I can talk around it at the table, I can do anything, but the best thing to do is just to try it out. Why should I keep listening? I think together we can put together some guidance in a couple of steps on why it's good for people in small and medium-sized businesses today to pursue exponential technologies and also sustainability. For long-term sustainability, competitiveness, I think keeping up with digital is essential. Whatever your opinion on this, in the end your customers, partners, investors, employees will sooner or later ask what world we will have an office in or if they can have their salary in Bitcoin. It's nice to at least know what they're asking and have an opinion on it.


What about the day-to-day use of VR?


Martin Hurych

When I was preparing for this podcast, I was going through the variations of programs we could theoretically go to together. Spatial, which is where we are now, has been around for a relatively long time, I've had a go at it, and that's why we're here today. I'm sure there are better options today. On the other hand, an awful lot of these programs have sprung up, and even in the official teasers it's very playful and unserious. So what about day-to-day deployment for a small or medium-sized company today? Is it something I should consider serious anymore, or is it still the future, and if so, for how long?


Luboš Malý

I would take it from a slightly different perspective. You're right that virtual worlds have sprung up in the metaverse in relative numbers. I'd just try to settle it. The metaverse, as a term, doesn't belong to anyone, it's synonymous with, like, the internet. Underneath that are various virtual worlds, and we're in one of them now called Spatial. It's an area that has its own laws and is uninhabited. There are new countries being created on that surface, one called Decentraland. That's like Italy. It's colourful, it doesn't work very well, but it's a place to be. Spatial is more like Switzerland. It's nice and functional, relatively serious, we look like people, not like frogs, bananas and similar avatars that are in other worlds. For younger people, there's Roblox. Most of them are virtual reality, so you can get into them through goggles or a web browser. Based on the concept of the metaverse, these worlds were created and now you can go there as if you were on holiday to Machaac, Geneva or the Maldives. You can go to a world, it's generally easy, safe, and you come out and say how much you enjoyed it. So I would take it from the point of view that they are different programs, but I wouldn't take it too seriously. They're worlds and they're nice to travel to and take trips to. There are worlds that are crazy enough for me. I go in there and there are four kids from Malaysia who start asking me questions that I both understand and I'm not supposed to do because I feel like it's illegal. It's good to really try it out. In the same way that someone can go on holiday to Sri Lanka and say they're going to live there, in virtual worlds I can go somewhere and enjoy it immensely. Then I can also arrive somewhere I don't like and never go back. If I find a world that I think would match my clients and my corporate concept in mood and culture, we can have a branch or virtual office there in the future. I can also accept the same currency that is used in that location. However, the first step is to take a backpack, socks, underwear and go for a hike. Then I'll come back and talk to others about what it was like and I can make some business decisions accordingly.


What is the first reaction to a trip to VR?


Martin Hurych

You and your partners are actually training companies to use VR, letting them sample it. I'll share my virtual networking experience and see if we have the same experience. The people that came to me were acting like little kids. It's an incredible experience, a completely different bond, and even though it had a bunch of technical flaws because virtual reality is so demanding on internet bandwidth, they all remember it. It was incredible. It's like the first time you get drunk with someone. How's it going for the people you're training?


Luboš Malý

Exactly the same. We have even found in some workshops that you can avoid possible tampering with the books because it makes mischief. It's a similar function to when you want to quiet someone down on Teams. So you're right, but it seems perfectly natural to me. It's part of the process, the experience, and in turn I like the fact that virtual reality makes you rediscover the curious kid from the crawlspace. Suddenly the world isn't on a monitor, 38 cm diagonal, with all your colleagues next to you, you don't even have to have the camera on, your phone is ringing, there's food, there's spilt tea. Suddenly you're in an environment that's much more natural. If Martin is talking to you from the left, you hear him from the left, if someone is further away, you hear them less and vice versa. There's what I would call back to basics. If we were to show ways of working today that we put people in open sleeping bags in a nine-storey building, they go up there in the morning and come back in the evening with more sweaty shirts, suddenly it's a rapture, it's bizarre. Virtual reality, on the other hand, is much more natural to what we would normally experience if we were working in the field, in nature.


What is the saturation of VR equipment?


Martin Hurych

What is the market situation anyway? What is the saturation of virtual reality equipment?


Luboš Malý

If we talk about the Czech Republic, it is incredibly small, if we talk about the rest of the world, it is small. My friend Martin Holecka compares it to when the first people bought a telephone. They had a great thing, but they had no one to call. The hardware is cheaper now, a few years ago it cost 40,000, you had to have sensors all over the room and it was just for the gaming industry and the adult entertainment industry. Those are the two industries that invested the most in it in the beginning. It's not that way anymore. The big companies have invested in it. If you look at the activities of Meta, Microsoft, Apple and the like, it's just a matter of who's going to come up with what, when and how it's going to be handled. Hardware saturation is small but growing very fast. It's lower hundreds of millions of people who have it on the planet, but far fewer people use it on a daily basis. In the Czech Republic we have fantastic development studios that can do typical use casa. More efficient, faster, fun training, simulation, diversity and inclusion, soft skills that are very hard to simulate in reality. Several companies and developers in the Czech Republic can deliver these things fantastically. Where it gets worse is the implementation itself. In this I think countries like Germany, England are a cut above the rest. So far we've still the assembly plant, but there are some early signs of banks starting to set up branches there, and stores that are going to have real retail done there. You can virtually touch what you want to buy there, and it even works in some countries that if you buy something there, it then comes to your home physically. So that is the current situation. The hardware is no longer the problem. But it's still hard, so the next generation will already look like normal glasses, that will be somewhere else, of course. We are talking 2, 3 years into the future. That's where I think there will be a breakthrough and at that point companies should be ready for it. Because I think it will then be as fast as the smartphones that replaced the Nokia 3310 in a couple of years.


Martin Hurych

I'll support it. I heard on a podcast or radio show this week that virtual headsets sold more than Xbox and PlayStation 5 combined before Christmas.


Luboš Malý

Well. That's already consumables for the company. The transformation is that one tries it out not only for gaming purposes, but also for work purposes. It's multiplayer, you can do something meaningful there, everyone has to try it to see if it makes them sick. There are experiences like that and the time is actually inefficient, but the hardware itself is no longer a cost issue.


And what are the trends?


Martin Hurych

I understand correctly that it's not for continuous work yet, but should I rather see virtual reality as a better video call or meeting room? Is that right?


Luboš Malý

That's probably the one it's most compared to, and I think that's where we are, because so far all the worlds have a floor below, a sky above, and you're bringing the physical into the virtual. That's probably where it's a given. I think it won't be long before things happen there that aren't possible yet. The moment we stop talking about virtual reality and talk about augmented reality, we could be sitting here with another person we can only see in glasses. At that point, the physical and virtual worlds merge, and I think that's the goal. Now we're in some sort of in-between phase.


Martin Hurych

I rather meant it a little differently. There are tons of programs that simulate your monitor or your work environment, but given the quality of the display on the monitor versus the glasses available at the moment, I can't imagine spending 8 hours in that. On the other hand, if I put noise cancelling headphones with my glasses, I've had a meeting with a lady from Canada and it takes 5 minutes to forget you're anywhere else.


Luboš Malý

You're right. The brain is a good mechanism, we understand it to some extent more than our great grandfathers and great grandmothers, but it's still beautifully stupid. You put goggles on your head, give it 3D stimuli, and the brain thinks it's actually on a virtual beach. The only difference is you don't smell or feel the breeze. I wouldn't even recommend being in virtual reality for long periods of time. I can't even do it yet, the batteries are generally good for 2 hours if you don't want to be plugged in. It's not for mass use at the moment. But if you have a person who has a mild social phobia, they can work quite well in it. If you're interviewing and you want to get a feel for the person, going into a virtual world and sitting on the beach, in the woods, or around a virtual campfire can be a great way to get to know them. He feels much more natural, open and suddenly it's not just a cold meeting.


Martin Hurych

I can totally hear my social bubble that would rather take him to that campfire. On the other hand, it sucks when you hire a Moroccan IT guy.


Luboš Malý

I like the fact that it addresses things that we may not think of as a problem. Employing people with disabilities in any building is quite a disadvantage. It doesn't apply here. We have a computer, a monitor, a keyboard, a mouse in the office and it all has a life cycle of maybe 3, 4 years and then it gets thrown away. Suddenly you have one device, you control it with your hands, no carpal tunnel mouse, voice, because you don't need a keyboard and that removes that intermediate step. In theory, it wouldn't take so long and we wouldn't have to pay for physiotherapists and gyms because we wouldn't be so ruined coming home from work. But we're definitely not there yet. At the moment, it's 2 hours at the most. I have to say, we have one appointment a week in glasses. You finish a Google Meet or Zoom, throw it on your head, and the next hour is a natural. After a few hours, the childlike joy wears off, you're on the subject and it becomes a normal thing.


What are the typical applications of VR today?


Martin Hurych

Let's bring it back down to earth. Let's be a little more down to earth about what the use times are today. The first is meetings. What's coming up next? I think we're going to have to wait a long, long time for the virtual Cornerstone.


Luboš Malý

I'll take it from the concepts that are most ready. If someone wants virtual reality meetings, they exist. It's right there, once you put on the goggles, set it up a little bit, you can have a virtual office and you have a whole range to choose from. It's right on the shelf. Mostly it's got a classic monthly fee, or it's free. Next are the workouts, which I would break down. The first is repetitive work such as occupational safety and fire protection. It's a little more fun to walk into a room where there's a computer on fire, take a fire extinguisher, spray it on, and die because you used water. The gaming environment bleeds into that and you get more fun out of it than e-learning. These things exist and are again on the shelf. They should be in English as well, but if not, it's very easy to do. Companies that do good training in VR should have it done within a week after this episode. Then there are the repetitive jobs, which are not for everyone. It may be for the driver to operate some machine that is expensive and not good to derail. It may be a simulator for pilots, for soldiers, and other things that are not for every business. Quite often they're developed but they're not available on the first try, you have to call that company. They can customize it for you relatively easily. It includes all sorts of medical procedures, I've had knee surgery, for example. Then there are those unique things that are specific to each company, like quality control. Hard skills are at this stage. Soft skills are very interesting. The vast majority of budgets go into time management, English and presentation skills. Those are the kinds of things you can normally try out there. You have a virtual crowd, you give your presentation, someone coughs, someone interrupts you. It even gives you feedback on how often you use filler words or how much you gesticulate. What I think is a breakthrough is the simulation of softskill, for example complex conversations. People who have a hotel, a random drunk person might come to the front desk, a person who speaks a language that nobody understands, a person who has special requests. It's the best way to prepare people for this type of work. You can simulate all sorts of things, until it comes to a new topic, diversity and inclusion, where in one programme I appear as a 60-year-old dark-skinned lady. Suddenly you see when people are talking to you what racially abusive things they say that you don't want to hear. After a few simulations, you start to physically react to it. Suddenly you withdraw, and therein lies the change in attitude that can't be simulated any other way. The term they use for that is called embodiment. Where the new area is now is retail. You can test products there, invite a test group, offer them a menu and see what kind of food they would choose. You show them cars, what designs they like, you show them anything. As braindead avatars, it's easier for them to tell you what they like than it is for them to have a dialogue with you. For product design and product introductions, this is a novelty. In real estate sales, it kind of already exists. There you can see what it's going to look like at night, during the day, by candlelight, by light, it's very easy to simulate. Anything that could be called simulation, I think it's pretty advanced as well.


What about the ROI of VR solutions?


Martin Hurych

What I often hear is that it's not for that person, development costs a ranch when it's not off the shelf. Are there studies if it's really a bang or if it's a very quick payoff? I tend to lean towards the latter. I don't think it would logically be done in the world unless it had a relatively short payback. For drivers, it's obvious. On the other hand, if I'm selling a development project, making a temporary app that presents that to me is a big question of whether or not I should do it. Are there any studies on this?


Luboš Malý

Studies are for training. When you have a live tutor, it has an advantage. The downside is that everyone has to be there at the same time, which isn't exactly easy. Then you have some impact of online training, e-learning and so on, and that can be measured. With virtual reality you combine that where the brain feels like it's live, but at the same time it's asynchronous and everyone can choose when they start and how they finish. There's a bigger study on this that Price Waterhouse Coopers did a while ago, and there's a lot of learning from that, and now there are some new ones being done. So there is evidence of that in training. In other areas, it depends on what you're comparing it to. If I take some low-risk stuff where the customer doesn't run away when I mess something up, that's where I'd say the price benefit still doesn't work out. The minute I can't virtually do a knee surgery a hundred times, I'm going to do it live and I need 100 people to put a titanium joint on, that's a little bit more risk. That's where it's a big hit all at once, of course. What I'm suggesting is that companies that have some very risky business and need to build competency or introduce a product, I think that's where all of a sudden that price benefit can't come out negatively anymore.


Is VR a big tech bubble?


Martin Hurych

Before we get to any of the instructions and bonuses, I still remember a lot of excited proclamations about what the technology of the future will be. 3D televisions come to mind now, which never really lived up to their fame. I know there are no 100% certain predictions, but isn't this also a bubble?


Luboš Malý

It can be. Even nowadays there are still deposit slips, although you can pay by retina, or rather cornea. I think that the communication landscape and the virtual world will grow. I think some of it will get swallowed up, maybe the share of Zoom and Teams will shrink the moment the glasses are fine. Where that will lead, I can't say. But it is clear that what limits us in the physical world is the structure. If I have a house and I have these glasses, I can make a new room that can be on the tenth floor. Suddenly I have other options. It's not going to replace everything, no way, but it will add some options and there will be a group of people who will be happy to reach for it because they're not happy with the status quo. So, if I'm in that this world is divine, I don't need anything new. However, if I'm unhappy with electrical waste, sitting still, or spending time swiping between meetings, then VR is the perfect solution. You need to experience it to tailor it to your specific situation. So I think part of it is the bubble in the proclamations that it will change everything in two years. I really don't think so. But at the same time, when I see the development, I imagine that in a couple of years we'll see the first person walking down Kemp wearing these glasses that will be Ray-Ban and they'll look pretty good. Suddenly he'll stop, start doing something with his hands and you'll see that he's looking at a bicycle that he's just ordered like this and it will arrive at his house. I also think that we're going to be dealing with ethical issues that are going to be involved in, for example, filtering the things that we see. I think that will happen in units of years.


Martin Hurych

I've got a bunch of questions right now, like about security. When you've got excitement that's not just an eye out of this world, there can be a problem if someone wears these glasses while driving a car.


Luboš Malý

You're right that sooner or later questions about security will start to arise. You mentioned that it's sometimes a blow. When you're doing the first job of this type in a company, of course someone is going to come in and say you don't have the architecture ready for this. You want to show your products there, but your marketeers are still working in 2D. Asking the marketeers to do something in 3D can be a big shot. They have to learn it and they have to have a new library etc. Similarly, IT will have a problem if it runs purely on Microsoft. There are these constraints, they have to be taken into account, and that is why I go back to the beginning when I said that we are not in a period when one has to. This is a time when I can prepare the staff, the key people, to navigate this. Instead of going bowling, I can take a trip to some virtual world. I can try to buy a painting with some cryptocurrency because it's part of learning, learning by doing. To be able to try it now and give people the space and time is priceless in my opinion.


How to choose your VR world?


Martin Hurych

If we've sparked someone who would like to try it out, come tell us 5, 7, 10 points I should go through to choose my island, culture and environment to test and play in for a while. How do I choose my Macha Island?


Luboš Malý

I've tried it, so if it sounds like I have a patent on reason, I don't, I've just tried it a few times. First I would get to the Ready Player Me site and get used to the fact that even in the virtual world I need to have an identity. It's called an avatar, and it's my virtual friend who will represent me in virtual worlds.


Martin Hurych

Is there any narrowness if I have to look alike in the virtual world, or can I be a 60-year-old old woman of a different skin color?


Luboš Malý

In the one world I've been to, you don't look human at all. It's the crayons, frogs, bananas that walk around in that world. There, on the other hand, I was warned that it was very rude to ask for a name, age or nationality. This is a world where everyone is who they want to be, not who they were born. So every world has its own rules. In Spatial we looked like us because Spatial allows you to have an identity and even a name above yourself. I'll be back. So the first step is to accept that I'm going on a trip and that I'm not going there alone, that I'll have my avatar and that avatar will be with me on these adventures. Secondly, I'd look at a couple of worlds that work through a browser. If you've got kids, some of them are on Minecraft, I'd ask them what about it, I'd try the Roblox one. So that's an even crazier experience, but you get a taste of what's at the interface between gaming and working environments. Then I'd take another trip. That's past the Machach, we're already going a bit further, that's somewhere towards Warsaw. I'm talking about Decentraland, I'd definitely try that. That's the first world where you can pay more. Cryptocurrencies work there, especially Bitcoin. You can even see an object there that you can buy and it's yours. They can be t-shirts with your name on them, hats, and your avatar will carry those things on. In this way you can explore other worlds that are becoming more and more realistic. I'm still on the web, I'm still normally on the computer. You keep going until you come across worlds that are more complex and more serious. It might just be the Spatial one that I would definitely try. There are different worlds there, I can visit different galleries and meet strangers there. They'll offer me things, they'll want to talk. This brings us to a purely working environment from Microsoft called AltspaceVR, parts of which should be in Teams in the future. There are already some beta versions, but nobody uses that much.

Then there are things like Somnium Space etc., where you have land, the economy works there, concerts are done there, Lamborghinis are bought there. That's a normal functioning world. So I would create my own identity and then accept that I would guide my little guy or girl around these worlds, so that he or she could have some experience. That's just a precursor to me trying it out, I'll like it in 2D, I'll see some potential there, my colleagues are trying it out with me, I have a community to share it with. Then I would get 3D glasses and try it in that 3D experience. I think the transition into 3D can be scary for someone who has no experience with virtual worlds, so it's important to go through the steps from the beginning like I mentioned. Only then would I put on the goggles. It's ideal to meet up with your friends from high school, college, work, because we don't have to go to the pub all the time. Sometimes we can try to meet somewhere else, like a virtual art gallery. Three people will react that I'm crazy, but one person might not think it's a bad idea. And that's where the learning begins.


Martin Hurych

So the final stage is to put on my glasses, choose the country I'm going to and explore as much as possible. That's the end of the ten-point scenario.


Luboš Malý

I think the moment you get to know a country more, you start to figure out where HR recruiting could do, where you can create a copy of your office and so on. Then you can show it to the person before they even come in. You can upload your products and generally plan out where you're going to put what. At that point, I think it's proof that you can plug in that particular technology and words like metaverse, virtual worlds, virtual reality, augmented reality. There's an opportunity there for your business and you can seize that. You type into Google, what are the best use cases for insurance, and suddenly all the world's insurance companies that are already doing something with it come up. Suddenly you see what's going on and you react to it in some way. That emotion is important there. Then it's just a matter of getting a partner to deliver that emotion, that experience, to the rest of the team that has to make some strategic decisions. Then see if it's part of business development, process improvement, wellbeing, or something else. The technology is just technology. There's still a need for that business. In the same way that a fork is better than eating with your hands, VR is a little bit better than just calling each other on Teams or on your phone and not seeing each other.


What will the office look like in 5 years?


Martin Hurych

Before we conclude with a few sentences, I'm wondering, you've already sketched a little bit here, what do you think the office will look like in 5, 10 years?


Luboš Malý

It's a kind of crystal ball divination. I can say anything and it has a probability. With a 5% probability, it'll look the same as it does today. That is, desk, computer, dock, mouse, keyboard, pictures, and in the older ones, there will be a fan. However, I don't think it will look like that. Everything is gradually minimized. I imagine your office will be glasses. When I walk into a coffee shop, the desk that's there becomes a desk. I'll see the monitors in front of me. I'll either control it with my voice, or there'll be a keyboard in the air. I'll replace a lot of things with that. But that's a long way off. I'll be able to put pictures of my family on there, make it pretty, put flowers on it, that sort of thing. Such an office will correspond to the fact that home office does not mean, Filip Dřímalka always said, working from home, but working from anywhere. It won't be that I have a fixed office and I go there. To a much greater extent, the office will be where I bring my computer. The work will follow me.


Are VR glasses the new mobile?


Martin Hurych

I'm a big fan of technology, so I like that idea. It just occurs to me now that if you carry your work everywhere on your mobile phone, you can't really escape it anymore. So you put your glasses on at 6 in the morning and take them off at 11 at night.


Luboš Malý

You said it almost at the end very well, glasses are mobile. That's what we try to teach people in workshops. You've got glasses on your head, there's the equivalent of a desktop as you have on a mobile, you control it in some way, you use apps that are either free, paid or contain in-app purchases. I think phones will gradually disappear as well. The communication won't disappear, you'll just get notifications popping up somewhere else. At the very least, it will combine these devices, I'm sure of it. So if I said with a 5% probability it will look the same, I think 90% of the time the world will come down to one device.


For the sceptics - why go into VR and give it a chance?


Martin Hurych

We don't have to convince the convinced. Let's try to break those who are still skeptical. In two, three sentences, why go for it?


Luboš Malý

I hate to convince anyone. If you're skeptical and it's a conscious decision, please stick to it. There are people who will try it and say it's not for them. If it's an unconscious one that's based on some fear and concern that's been fictionalized by a comment on the List under the article that it's going to kill us or that our thumbs are going to get bigger, I wouldn't give in. Few people are willing to come to work with unbrushed teeth. I think it's unfair to come to work not knowing what's going on around you anyway. Then someone asks you a question, you say it's not for you, but at the same time you won't know what people are talking about. I think that's part of a kind of educational hygiene, to look at what's going on in VR every now and then and have a conscious decision that I don't want that. To me, not trying it out is the same decision as not going into the woods to pick mushrooms because they're poisonous. Everyone should try what a forest smells like, and the same goes for the virtual world. I see it as a journey into the unknown. To discover the explorer in you I think is the right mindset.


Kontakt


Martin Hurych

If we wanted to get a whiff of your optimism, where would we find you?


Luboš Malý

If you're interested in this topic, definitely www.xrleaders.eu, which is a project where we try to train people with zero experience with metaverse and XR in general. Then we can connect them to people who can already help them with the overall application. Where they find me is introducing people to similar technologies and sustainability, which is a big topic, on the Red Button EDU portal. Generally, I usually figure somewhere around the Red Button network.

You may have noticed that I believe these technologies are making the planet more sustainable. That's why you can find me at the Circular and Sustainable Road Show or CIRCUS. I always stay there for a while.


Martin Hurych

Thank you very much, it was a great chat.


Luboš Malý

Thanks, too. So next time I'll see you again virtually?


Martin Hurych

I'm sure. That was a lot of stuff about virtual reality. If at least one rings a bell, run for the goggles. Personal recommendation, hide them properly and don't show them at home because once the kids discover them, you won't be able to get them. Go to the virtual Machacz, or Warsaw, we'll leave it up to you, either way, keep trying. Support the Ignition. If you liked Zážeh, be sure to like, share with friends, colleagues, family and wherever you see fit. Give subscriptions, either in your podcast app or on YouTube. You can find the 10 points that Lubos mentioned here as a bonus for this episode on my website, www.martinhurych.com, in the Zážeh section. All I can do is cross my fingers and wish you success, thank you.


(automatically transcribed by Beey.io, translated by DeepL.com, edited and shortened)



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