"Realize why you want to do the podcast. Don't worry about the technique. Rather, figure out how I'm going to use it, what its goals are, and how to incorporate it into corporate communications."
A year, 52 weeks, 365 days. I've got the Ignition here with the number 52. Silent reminiscence and I'm putting my head on the chopping block. I'd like to invite Dan Tržil to the 52nd anniversary edition of The Ignition.
If you follow the Czech podcast scene at least a little bit, you must have heard the podcast Against the Current. Dan invites interesting people to the Against the Current podcast, gets inspired and wants to live a good life. It's something different for everyone. He says living the good life isn't that hard.
Dan produces podcasts, tailors them for companies, invents new concepts and generally tries to develop the Czech podcast scene.
I like to learn from the best, so I take advice. I'm finding that doing a podcast just for numbers is nonsense in our little Czech pond, and that as long as I enjoy it and help at least a few listeners with their business, it makes sense. There's no point in comparing ourselves to America, where podcasts are a few years ahead of us and have a much bigger audience.
When does it make sense to include a podcast in a company's media mix and how to get the attention of your audience, I talk to Dan at Zážeh, and we discuss not only ...
🔸 Does a podcast make sense for a small business?
🔸 How does a podcast fit into the marketing mix?
🔸 Why do people last longer with podcasts than other formats?
🔸 Where does Dan think my Ignition should go?
🔸 What about podcasts outside the big cities?
TRANSCRIPT OF THE INTERVIEW
Martin Hurych
Hello. I'm Martin Hurych and this is Zahžeh. Today's Ignition will be about the podcast and I'm very happy that Dan Tržil accepted my invitation. Hi, Dan.
Dan Tržil
Hi, Martin. Thanks for inviting me.
What is and how to live the good life?
Martin Hurych
Dan is a podcast producer, I'm sure we'll get to that, the author of one of the most famous podcasts in the Czech Republic, Against the Current, a man who himself, as I've heard from other podcasts, likes to swim against the current, and a man who likes to live the good life. How do you think the good life is lived?
Dan Tržil
I'd rather tell my whole story. I started upstream by figuring out what I wanted to do in life on my own. I thought it was a cool idea to ask people who are good at what they do how they chose their field. Because a lot of people resolve that they do different things and they want to pick one thing to go deep in and become good at. I found that myself, paradoxically, in those podcasts and I just started going on and on about it. My main theme today is to find the good life, because I feel that living a good life is not so hard and that if more people knew that, there would be less frustration and less bad phenomena in society. There are some elements that you can take inspiration from people who are living it, but it's often about finding your own definition of what's important to you. It's not about commercials telling you that you need a new car and to be out having beers with your friends. It's finding what's important to you. Living the good life is a big topic for me because having interviewed so many business people who have made billions only to find out that it's not an option and research what's next, I find it important.
Martin Hurych
And what did you find?
Dan Tržil
It's about a lot of things, but at the same time a few simple things. It starts with not comparing yourself to others, realizing your purpose, what you enjoy, what's important to you, which is different for everyone. It's a lot about long-term thinking and of course some work. There are several motives. I'm making a book out of Against the Current now, so I was reading the transcripts of the interviews I've done over the last 5, 6 years, and I had the feeling that some of the themes kept repeating themselves. For example, it's stepping out of my comfort zone, some self-awareness, taking that time and thinking about what I'm interested in and what's important to me. That's what I'm trying to convey now.
What's itching Dan's tongue?
Martin Hurych
When I was thinking about what we're going to talk about here, I did some preparation, which I'm sure isn't as meticulous as you do for your podcasts. I found out that you've talked about a lot of things already, so I came up with a question that I'm sure will surprise you. What haven't you ever said that you're itching to say?
Dan Tržil
That's a pretty good question in preparation by the way, if someone's doing a podcast, it's good to ask people about things that they enjoy and no one's asked them. Sometimes you come up with interesting stuff. What makes my tongue itch, I don't know. I like to talk about philosophical things and the meaning of life, my business, digital nomadism and remote work. I also like to figure out how to tailor my life to my liking and how to achieve freedom. That's also why we didn't meet the other day, because I suddenly decided to go kiting in Cape Verde in 4 days. It's important to have your life set up so that you can do things like that without it being a problem. It's also related to business, because there are different ways of doing things, and I think it's not good to dogmatically follow Forbes and how Tomáš Čupr and these other people do it, because not everyone is Tomáš Čupr. It's good to start with your values and figure out what kind of life and business you want to have.
Martin Hurych
I'm sure we'll get there. I'd like to go back a little bit, you kind of dodged the question. Is there anything within podcasting that you're not being asked, and yet you're itching to say it because you feel it's important to say it? From what I've seen, a lot of people are addressing technique with you, trends, what you're listening to. What do you think is being forgotten and what you're thinking, why isn't anyone asking me about this, this needs to get out there so the podcasters know?
Dan Tržil
I don't know if I can find anything like that, because as I missed you, I think I always put the important stuff in there, whatever the question is. But for me, I think the most important thing is the why. If you're going to do a podcast, you should know why. Because very often I get a lot of people and companies coming to me wanting to do podcasts because it's a trend, because it's a wave, and because it's cool. But it's missing the why and very often it ends up in the graveyard of podcasts that end after the third episode. Because these people realize that it takes work, there are no benefits yet, and they miss the reason why they're doing it. For a lot of things, it's over before they can even succeed.
Does a podcast make sense for a small business?
Martin Hurych
So in a country like the Czech Republic, does it make sense for a small and medium-sized company, for the people who are listening to us now, to open a podcast at this time?
Dan Tržil
Of course, it can make sense even in a country like the Czech Republic. I follow a lot of things in America, where I feel that the world and development is a bit further away and podcasts are much more widespread and more people listen to them. But even there, podcasts are still growing, the number of podcasts is growing, the number of people listening to them is growing and the advertising budgets are growing. So I think that there's still a space there, but it's good to say why and what I want to achieve with the podcast. There are several goals you can achieve with a podcast. You can have a podcast to sell better, you can have a podcast to purely educate some of your market. I do a lot of podcasts that are for employee branding and showing what life is like in that company and what it's like there. But I also do podcasts that are for internal communication. It's something that can make perfect sense, but it may not even be visible externally. What I mean by that is that very often these different goals can't be combined. A podcast for internal communication can be great, especially in this day and age where a lot of people work remotely and don't meet in the office. You can then use the podcast as a way for those people to get to know each other and to spread interesting topics across the company. However, a podcast like that is going to be very different than a podcast for potential clients.
How is the podcast business?
Martin Hurych
You work in podcast production for clients. It's a lot about business and different types of business. For me, being in the podcast business in the Czech Republic is a niche of the niche. How are you actually doing in that? How well can you make a living producing podcasts in the Czech Republic?
Dan Tržil
It's funny I've been getting this question for the last 3 or 4 years and at first I was afraid to answer it because I always said I would, but I guess I'm the only one. Nowadays, I think there are a lot more companies and people who do podcasts for a living because the market has grown incredibly. combine two different business models. Upstream and my podcasts are a kind of media business model. I create a show where I have partners and sponsors, and they give me money for mentioning them or saying a commercial. The other is more of an agency model where I do podcasts on contract, I help companies with it, I consult and train. So those are two things where each can make money on its own. Nowadays, you see that the most popular Czech podcasts have Patreon, where they collect money from listeners. These include U kulatého stolu, Insider podcast and others that raise hundreds of thousands a month. So even the creators can already make good money. The other, agency or consulting part, is quite similar to some content marketing or turnkey content production. I've always liked the niche of the niche because I realized very early on what a tremendous power there is in the world to associate your name with a niche. I met a guy who was known as the Auto Responder Guy. He was known for being able to write good email sequences, these auto responder things. He made a lot of money doing that because he had this label, John McIntyre is the Auto Responder Guy. I started 6 years ago with podcasts when nobody really knew podcasts in the country. So it was very easy to start 3 podcasts and get them into the top 10 Czech podcasts. I quickly realized that this is something I think is coming here, something I'm really passionate about and I thought maybe it makes sense for me to become the podcasting guy in the Czech Republic. For the first year or two it was a lot about educating the market, going around and generally explaining what a podcast is and how to use it. It was maybe a little bit laborious because creating a market is always laborious, but on the other hand, when the podcast wave came after that, I had a two-year head start. I talked to a lot of people, I talked to a lot of media, and I had positions taken, and I had a big advantage there.
How does a podcast fit into the marketing mix?
Martin Hurych
You mentioned here that your agency part is like the media part, that the podcast can be part of the media mix. When should I think of it that way and when can a podcast be part of the media mix for me? So I'm still in the sneakers of a small business. Does it also make sense for a local engineering company that wants to make itself known within the country?
Dan Tržil
I would put the podcast in some context of the content that the company can create. Of course, we could have the same conversation about Facebook and Instagram, whether it makes sense for those companies or not. It may or may not. A podcast is different in that you're probably never going to bring as many people to it as to a blog post or a Facebook status. On the other hand, where it's very different is that with a Facebook status, people will give you a second before they swipe on, whereas with a podcast, once you bring someone in, they'll listen to you for half an hour, an hour, or maybe three. So it's a much smaller set of people, but you can go in depth with them and give them something more and that's what you can use it for. If a company has something that it wants to explain where there's an advantage, that it can go deep, that it can draw people in for a longer period of time, I think that's good. On the other hand, I don't think a podcast is ever going to be mass-market and it's not going to happen that all people stop watching TV and listening to the radio and just start listening to podcasts. You always need to work with your group of people that you're reaching out to with the newsletter, where some of them will still listen to the podcast, where we give them a little bit more. The podcast has a lot of advantages. By hearing the voice, it creates this interesting intimacy or trust and you feel like you know the person a little bit and there's a lot of interesting effects. A podcast should be done by people who like podcasts at least a little bit and have listened to them a little bit because then the whole conversation is easier. In general, I think there are two approaches to content creation. One is to do your market research and target audience and tailor it to them. The other approach, which I tend to follow, is to make the content I want to make and hope that someone else will enjoy it too. There shouldn't be a lack of the latter, but if it entertains at least you, as the creator, then you're guaranteed to entertain at least one other person. That also makes it much more likely that you'll stick with it and that other people will enjoy it.
Why do people last longer with podcasts than other formats?
Martin Hurych
I probably should have warned you at the beginning that I enjoy it, but they say this is the most boring podcast on the air, so I don't know what I'm going to do with it. One other thing I was thinking. They say you find intimacy in a podcast, it's the only channel where your listeners stay long, you can say something deeper there. The trend now was for multi-hour podcasts. However, I couldn't find anywhere why this is the case. Has anyone clever researched why a podcast when all other channels have a one-second lifespan? It's generally said that our ability to concentrate is rapidly declining and now all of a sudden there's a podcast that you've been quietly listening to for 2, 3 hours.
Dan Tržil
It's interesting that in this day and age of TikTok, where you have mega fast videos on one side, you're up against something that's on the complete opposite end of the spectrum. I would say the main reasons are twofold. The first is that various radio people have done surveys and found an interesting effect of people listening to podcasts in their headphones a lot. They researched that it induces a sense of one-on-one communication. When you hear the radio, you feel like it's for everybody, but when it's playing in your headphones, you feel like it's speaking a little bit more to you and it creates an interesting psychological connection. The second and main thing that makes it work is that people often do something with podcasts. It doesn't require my full attention, and it's not like I'm sitting there watching something. With YouTube, you can see exactly that you're watching it for 5, 10, 15 minutes, but beyond that it's hard to do because those people need your full attention. With podcasts, people are most often driving, driving to work, cooking, running, walking the dog, just doing something they would do anyway and they have spare brain capacity to do it, so they'll listen to something interesting. By not paying full attention to it and not being distracted by a weak half-minute, one stays with it much longer.
Martin Hurych
Am I right in understanding that my competition is the audiobook, or radio, rather than any other media massage?
Dan Tržil
Basically, yes. It's a bit of a departure from YouTube, where I underestimated YouTube for a long time and wondered why anyone would sit on the couch in the evening and watch you and me talk, because I've never done that. But it turns out that a lot of young people do, and I even found some research this week where it turns out that in America, YouTube is now the biggest podcast platform ahead of Spotify. So I don't want to say that it's always like that, I'm sure there are people who watch a podcast like a movie, it's a lot more of the younger generation, but I basically agree with what you said. I'm starting my own YouTube channel now. I started a bit late and I think if I had started five or six years ago I would have been better off, but you can always invent something new. It's just that I think video has more relevance today than it had in podcasts, and I think YouTube is great because of its search engine. It's very hard to get people to podcast who have never heard of you. People know that they have to give it a half hour and you have to draw them to the podcast from social media, from the newsletter and so on. Whereas YouTube has a search algorithm that will recommend something to them based on what they've liked before. That makes it very powerful for finding new people who have never heard of you.
How does Dan choose his guests?
Martin Hurych
I'm going to take advantage of the fact that I have a little bit of my Czech role model here. How do you choose your guests? Do you go by name or do you go by theme?
Dan Tržil
It varies, of course, depending on the podcasts I do. For corporate podcasts, it's very specific. I do one podcast on the energy industry where it's often more of a theme. Right now, I'm addressing Russian gas dependence. So I'm looking for somebody who speaks well on those two things and I'm still actually playing with a duo of guests so that there's different perspectives and some clash of opinion. I had a Greenpeace guy on there and an old gas man next to me and it was very interesting. I don't do that with Upstream. I'm looking for interesting people and their stories. What I enjoy a lot is when a person has succeeded in two or three independent fields. In one area chance can play a big role, but if someone succeeds in several different areas, they probably know how to succeed. I really enjoy this way of doing things, but sometimes I also go for the theme. For example, I've had Joseph Holy, who is great on disinformation and information warfare, where I rather wanted to elaborate on that topic and I brought in a guest to do that. But mostly I invite these architects of their lives who have consciously come to the point of setting up their lives the way they wanted.
Martin Hurych
So upstream means that these people are swimming against the current, or is it different?
Dan Tržil
It's interesting because the name came about because I wanted to do a podcast and I was thinking really hard about a brilliant name. I was really stuck on that title, but by knowing that it was a terrible mistake and that it didn't matter that much, I figured it would be Against the Current unless I could come up with a better title by the end of the week. The biggest downside to that was that there was a site called Against the Current before it was banned, which was a conspiracy site and people sometimes confuse it with me. Against the current is because people really have to swim against the current sometimes, but it's more taken to mean that the current today is that you're angry, you're obese, you're tired of going to work, and so sometimes you have to swim against the current. But otherwise I think it's fine to swim with the current in a lot of things and not fight unnecessarily.
How is Dan selling?
Martin Hurych
Getting a guest on the podcast is a sale of sorts. Selling your consultation is classic selling. So how does Dan Tržil sell?
Dan Tržil
I'm honestly a horrible sucker at sales. I really hate calling people. I was quite interested in Kazma, who I was talking to, getting people to come on his One Man Show, and he started in a block of flats in Garden City. He told me that he used to call those people because if he emailed them, he'd still be in that apartment building in Garden City today. But I'm quite shy, I'm actually an introvert and even though I don't look it in front of the microphone and camera, I don't like it very much. Getting guests is different for me. I use Twitter, different channels, contacting friends. In terms of sales, I think longevity plays a big role. My big advantage is that I don't have a super big team behind me and I have very low costs, so I don't have to go into it. I don't have any growth goals, so if one month is better and the next is worse, I basically don't care. If I'm making above some personal set threshold, I don't care if it's 50k more or less. It makes selling easier in that you don't have to push the envelope and you can do things long term.
I think a lot of organizations are driven more by sales, or more by marketing, or obviously a combination. My approach is more marketing. I'm creating a bunch of content, articles, podcasts, writing for different media outlets, I'm always saying something, creating something somewhere, and those people are responding to me. It's not entirely predictable, I don't have a proper sales cycle, I don't have a proper CRM. I think I miss a lot of things through that net and I think I could improve it, but it works because I've been doing it for a long time, I've been doing it consistently and I can stand behind it. A typical deal seems to be that some organization wants to learn about podcasts, wants to learn about podcasts, so they invite me to do it. Often I'll sell them some kind of consultation. I've struggled a lot with this, whether it's an hour of consulting, or whether it's supposed to be a workshop, or whether it's supposed to be a package of consulting. It turns out that I basically catch them in an hour or two. Some people are able to stretch consultations to x hours. I've always wondered how I'm going to do that if I can tell them everything in an hour. Plus it's hanging out for free on a blog where they can find it. But often what comes out of those consultations is that doing a podcast is work and it's not just about sitting down and talking for an hour. There's work before, there's work after, it's a lot of work. Sometimes it comes out that they enjoy it, they think it's good, but they need help with it. I have a lot of long-term clients, but by being on my own, I can't do 20 podcasts. The podcast depends a lot on some quantity. There was a time when I did one episode of Against the Current a week, two episodes of On the Wave of Business a week, and client podcasts in between. So I was doing maybe 5, 6, 7 podcasts a week. That was crazy, I stuck it out for a while, but then I started to get annoyed with it myself and I felt like the quality wasn't as good, I wasn't enjoying it as much, and I wasn't getting as much preparation as I wanted to. So I started cutting back a little bit, I started publishing less and I cut some clients off completely. So I'm doing a little less of that now.
Martin Hurych
So how many podcasts can you produce, how many companies do you have to cover? And do you do it yourself, or do you have some people to do it?
Dan Tržil
There are something like 5, 6 podcasts where I do everything from a to z, including being the head, the voice and the host. I have an audio person helping me, I have a video person helping me, I have a social media person. I'm able to break those things down into multiple processes and I have people that I have vetted that help me with that, but I don't have any permanent staff or big offices.
How does it feel to change topics quickly? And how to prepare?
Martin Hurych
What's it like to sit in front of someone who understands gas in the morning and a banking institution in the afternoon?
Dan Tržil
I'm actually really enjoying it. My advantage is that I'm actually such a sponge and I enjoy learning new things. I think of it as everything you learn is kind of a puzzle piece and you'll see it come together over time. For example, I was really into energy because I was interested in the energy sector myself, whether we should shut down the coal plants tomorrow and what's going on with renewables. I really found myself interested in that myself. I also enjoy banking, even though it's a completely different world and I've never worked in corporate. I find it interesting how people work there. I don't know if I just do topics that I enjoy or if I can get really passionate about the topics I do. It's probably a strength of mine that I didn't come across until later in the process.
Martin Hurych
So how are you going to do it? Are you riding the wave and taking it as it comes, or are you doing some deeper research? Because every area needs its own skill set.
Dan Tržil
It depends a lot because, for example, with the energy podcast, the goal and why I do it is to simplify it for everyday people. There we're already solving a little bit of the problem that after 20 episodes, which means 20 hours of recording plus 40 hours of research, I already know a lot more about energy than the average mortal. So some preparation is needed, but on the other hand it doesn't have to be so in depth that I don't know everything and that I have to ask a little bit like a man on the street.
What to prepare for in podcasts?
Martin Hurych
Another thing that is discussed a lot here is trends. The podcast is a thing where I think with virtually every new thing we're 2, 3, 5 years behind the Anglo-American world.
Dan Tržil
2, 3 years, I guess. On the other hand, there's a big limitation of that small audience, so the podcasts that work in America are often very produced. To do a very produced podcast like that in this country is on the level of a radio play. It has a script, it has some sound design, it has different effects, editing, directing, and it takes many times longer than doing an interview. The problem is that in the Anglo-American market, if you get it right, your podcast can get millions of listens and you'll make your money back. In the Czech market, it's very difficult to make it back, which is why the podcasts produced here tend to be done by institutions like Czech Radio or big media groups like Seznam.
Martin Hurych
That's exactly why I didn't really want to ask. Asking about trends here in America doesn't make much sense to me, because a lot of the stuff I listen to, for example, I can't imagine making a living here.
Dan Tržil
The economics are definitely tough in that regard because purely on numbers, that classic media model that you sell numbers, there's a very low ceiling.
Where does Dan think Ignition should be headed?
Martin Hurych
I'm going to put my head in a noose now because we have a couple hundred listeners and viewers who will check to see if we get it or not. Where should I move to in a year and a day?
Dan Tržil
What's your goal? Let me give you an example. I had a guy in training right now who does a podcast about mortgages, and even though he has a couple hundred people, he was telling me how the podcast is the vast majority of his income. The person who listens to the podcast about mortgages is probably dealing with a mortgage and is probably very close to getting help from it. So there, a lot depends on what you actually want because I've found that most people end up wanting bigger numbers. But it's important to realize if you really want those numbers and to be like the Flash. The recipe for having big numbers isn't that hard. Invite Radovan Vávra, take some controversial thing he says, make a clip out of it and put it on TikTok.
It's good to think about what you actually enjoy and think about what's not there yet. There are still plenty of opportunities to do it differently. For example, I'm thinking about doing a new business podcast right now. My ambition is to go into extreme detail and numbers, to find people who can reveal what their margins are, what the biggest problem is, and how a certain business model works. What are we going to say, a lot of podcasts are still at the level of not very good PR interview and self-promo. These people are often consultants, too, so it's nice to talk about a little bit of something different. I'm very good at talking about how companies should do podcasts and why they should do podcasts, but I'm not really into the corporate culture and digital talk myself. They're good topics, but I want to go into detail and specifics.
Martin Hurych
I'll keep my fingers crossed because my original intention was to help people here live with their business, but in the Czech mood it's not to go somewhere to ask for help, to reveal your cards and be vulnerable.
Dan Tržil
It's hard to do, of course. There's the issue of agencies, for example, where there are hundreds, thousands of agencies and the unwritten secret is that 10% of them make very good money but 80% of them, the funders, are happy to pay what they have. They wonder if they weren't better off doing it on their own. I don't want to generalize, but these are the kinds of things of business that are not talked about at all, but they are there. Five years ago, people were talking about affiliate marketing being a cool way to make money online. The question is whether it's still that way, how much money there is to be made, and what you have to know. So I think there are still plenty of options for what to do. After that, it's a lot about having the patience to teach those people to do it and make something so good that people come to the pub and talk about your podcast.
Martin Hurych
I found in this my English forerunner, which opened my eyes a lot. I did a lot of number crunching in the beginning before I realized that my audience would never beat Against the Current because it's a whole different category. The person in question said that if 20 people listen to it and I help 10 of them, it makes sense. I'd bullshit that I'm an altruist, so of course it would have some business impact for me like anything we all do media-wise, but chasing thousands of views that don't add up to anything doesn't make sense.
Dan Tržil
I've had this debate a lot over the summer when I was thinking and I was disheartened that I started here with podcasts, I was the biggest one and now there's a lot of others that are bigger than me by the numbers. Eventually I came to the conclusion that even though you are a medium, when the most read medium is probably the Flash, you don't want to do the same as the Flash. You want to be more like Daily N. When I started Against the Current, I gave myself 4 things why it makes sense to me even though no one is listening. I told myself I would do the podcast because I would learn to ask interesting questions, which I think is a good life skill. It's a way to meet interesting people that I would want to talk to anyway. I figured if it helps at least one person, it makes sense. Plus, back then I told myself that I would learn perseverance on it, which is something that I struggled with. I didn't know how to see projects through to the end, and I was a bit of a starter who abandoned projects. Having these 4 things that made sense to me made it last for the first 6 months when no one really listened to it until it started to pick up and grow.
What about podcasts outside the big cities?
Martin Hurych
So what is the trend of today's podcasts? Everyone says they're growing. I, when I look at my numbers, they're growing in Prague, but when I go outside of Prague, there's minimal saturation.
Dan Tržil
I think it's hard with the growth. The number of people listening to podcasts is growing, but at the same time hundreds of new podcasts are being created. So the audience is getting very diluted, and on top of that, you're fighting media houses like List or Czech News Center today, where everybody has realized that and they're starting to generate a bunch of podcasts.
Martin Hurych
The numbers are clear, on the other hand I'm surprised how relatively local the podcasting thing is for Prague and Brno. So what can be done to bring the podcast to the countryside, to make the coverage much wider than the two or three biggest cities in the country?
Dan Tržil
For example, I helped a lot of people who wanted to create some local podcasts and it made sense to me. When you have a podcast about Jihlava entrepreneurs, it's much easier to get known by people in Jihlava. But again, no one in Prague will listen to you. But if you're a person who lives in Jihlava, you want to learn about the people around you and you're not interested in people like Tomas Cupr and other big business aces who are everywhere. Rather, you may be interested in the stories of people around you who have the same conditions as you and are from the same background. So I think local podcasts can be very powerful as well. I'm helping a guy with the podcast logistics right now. There may be a couple thousand people involved in logistics. So the ceiling is very low, but just the fact that you have a couple hundred people who are into it is cool to me. To put that in perspective, the average podcast in America has about 30 plays per episode. The average is extremely low and there are a lot of podcasts that are listened to by a couple to a couple dozen people. Then there are the mega famous ones that we all watch, but I wouldn't go into it with the ambition of topping the charts. But even podcasts with big personalities can be interesting. The interview with Tomáš Čupr and Tomáš Havryluk about how to build companies was great for me. On the other hand, I realized that I will never be like them. If you're a shark and you have the willpower that these two gentlemen have, then great, but it's also interesting to see that it has its casualties and often these people don't realize that.
Summary
Martin Hurych
Can we focus people into one or two sentences on a few thoughts they should answer if they want to make their own company podcast?
Dan Tržil
It's important to answer why I want to do this podcast. Is it just because it's a trend, or because I have something real I want to say and pass on, or I want to help a few people. That's where I would start. I wouldn't worry about the technology at all, because renting a studio or finding articles and figuring out what to buy is pretty easy. Then I'd work out how to work with it and combine it with other channels in the company. So I should think about getting the podcast on the web, getting some social media clips, getting it on a newsletter. So there will be a connection within that corporate communication so that the podcast is not something that's isolated, but it's part of what the company is saying and communicating.
Martin Hurych
If we want to find you, where can we find you?
Dan Tržil
Dan Tržil is quite a unique name, so when people put Dan Tržil into Google, they find me. But otherwise, they can find me on the website, dantrzil.cz, Against the Current. I also have a website, ceskepodcasty.cz, if people want to find some inspiration on what to listen to, there's a catalogue of Czech podcasts.
Martin Hurych
Thank you for your participation.
Dan Tržil
Thank you for inviting me.
Martin Hurych
That was Dan Tržil. If we got you even more excited about podcasts, we did our job well. Be sure to like mine wherever you're listening, whether it's on YouTube or in your podcast app. Be sure to subscribe. You can also find Dan on my website, www.martinhurych.com, in the Ignition section like all the other episodes. All I can do is keep my fingers crossed and wish you success, thanks.